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‘Fempire’: Ayesha Curry and Her Mini Focus Group Put Little Renegades to the Test


Stop. Oh my God. This is unbelievable! You guys! Ayesha Curry here. I’m a wife, mom of three,
and an entrepreneur. In building my business, I’ve
learned a lot along the way. So now I’m paying
it forward to help encourage, mentor, and
motivate other deserving women to take their own companies
to the next level. This is Fempire. [MUSIC PLAYING] (SINGING) Let’s
get ready to rock! This is Blake Beers, who
created Little Renegades, flash cards for kids
that promote mindfulness and imagination. This card is Turtle Taps. So this one,
specifically, we get to do with the top of our
head, like it’s a shell. It’s super fun. Turtles, when they’re
scared, they turn in a shell. That’s so true. All right. We’re going to do a
little tap on the head. Tap, tap, tap, tap, tap, tap. Oh, that feels so good. That’s so nice. Are you so proud? Yeah? We’re curled up in our shell. The website is super cute. The illustrations on the
cards are really beautiful. Hm. Nice Instagram. Blake just quit
her corporate job to run Little
Renegades full time. I think these cards should
be a staple within all mom communities, but this
is the kind of product that doesn’t sell itself. It needs to be demonstrated. Let’s get to work. [HIP HOP MUSIC] Hi! Oh my God! How are you? Wanna have a Fempire? Let’s have a Fempire! Yeah! Big renegade– Oh my God. –tell me about
Little Renegades. Yeah, so I have worked in the
corporate world for the last 12 years. Was having such
intense panic attacks, so I ended up getting some help. Found an amazing
therapist, and she led me to a lot of this
mindfulness-based work. Wow. I had my second child. And my son turned three. I started noticing
that he was starting to show some signs of
anxiety and whatnot. And it starts so early now, as
you know, as you experienced. Anxiety is something that
I’ve suffered with, as well. Is that right? And it’s just so wild to think
about childhood and think, we didn’t have all of these
tangible things that they had. So having the space
and the ability to be able to rewrite the story
for your son, I feel like, is very, very special. And something in me just
knew that if I don’t do this, what an enormous opportunity
that I’m missing out on, and what a potential miss
for this next generation. Absolutely. And sometimes it takes making
yourself uncomfortable to find your best self. That’s right. I’ve used the Little
Renegade cards– What’d you think? –with my four-year-old. No way? He absolutely loved them. Oh my God. I love them. Are you serious? Listen, I would love to show
the world how they work. Oh my God. Ready? Yes. Let’s do it. Thank you so much. Come on! All right, kiddos, why don’t
we introduce ourselves? What’s your name? Henry. Stella. Nicholas. I am Soraya. Oh my goodness. So we are actually going to
start with the first one that was ever made. And this is called Fox Ears. So pretend you have tiny
fox ears and put them on. So let me see. Snap them on. I got big ears! You got big ears! Big fox ears. OK, what do you hear? I hear a bug! I hear a tiger. Wow! And I hear a tiger too. You have the best fox
ears I’ve ever seen. This sounds crazy, guys,
but I feel like I hear a fresh stir-fry being made. Isn’t that wild? To each his own. Next we’re going to do what’s
called Fearless Feather. Eyes closed. Breathe in, then breathe out. And then what we’re all
going to do together is we’re going to
say, “I am brave.” I am brave. But I don’t think the cars down
on the street can hear you. So maybe we need to
do it a little louder. Ready? (SHOUTING) I am brave! All right, guys! This one is called Paw Prints. [ROARING] Walk around. What does it feel like
underneath your hands? And this one’s
called Ladybug Legs. Wiggle those legs! Wiggle the ladybug legs. Go, go, go, go, go. [PARENTS APPLAUDING AND
PRAISING] Good job! Kiddos, what did you guys think? I liked when we was
crawling around. OK, seems to be a hit. I like when we is
crawling around. Love it. [MUSIC PLAYING] (SINGING) Oh, look,
no, you didn’t. Bow-bow. I ain’t the chick
to walk behind you– How did it feel seeing all these
moms and their little ones? Yeah, I mean, it’s so cool. Something that I created
in the bottom of our house is actually resonating
with other people. And just seeing your vision
essentially come to fruition, it’s really special. Yeah, it is. I, truly, obviously,
believe in the cards. I love them. With that said, I
wanted to let you know that I’m going to
feature your Little Renegades card on my holiday gift guide. Oh my God. Thank you so much. Of course, of course. Thank you so much. Because I loved them so much, I
actually pitched them to Ellen. Yeah, she’s going to
showcase your cards– Stop. –in her Be Kind by
Ellen subscription box. So and there’s that. Oh my God. The box champions
kindness, just like Ellen. Everyone is going to receive
your Little Renegades cards in their subscription box. Thank you so much. And I hope you’re ready for
a lot of mindful little ones running around. It’s going to be incredible. Oh my God. I can’t wait to
see what happens. This is unbelievable! You guys! Woo! I just feel so much gratitude. I never expected this. I’m just– I’m completely,
completely blown away. The Fempire officially
starts right now. I’m so proud of Blake, as a
businesswoman, as a mompreneur. To be in the Be Kind
box is a complete honor. This is pure goals. [MUSIC PLAYING] (SINGING) Because I got the,
I got the, I got the power!

Jerry Heath

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