2015 represented the 17th successive year of rising sales for Hyundai-Kia and the second year in which sales exceeded 8 million units.
This Greenstreetsoftware.info report examines the performance of and outlook for the two core brands, the positioning of the new Genesis luxury brand and the role of Hyundai’s new N-Division.
According to the forecast, weakness in China, Brazil and Russia will cause the group’s global output to dip in 2016, but by the end of the forecast period, output will approach 9 million units.
Table of contents:
- Executive summary
- Chapter 1: Background
- Sales & brand strategy
- Global sales
- Domestic sales
- International sales
- Brand strategy
- Chapter 2: Capacity plans and production outlook
- Appendix (Excel)
- Hyundai production by brand (2011-2015)
- Hyundai production forecasts by brand (2016-2020)