Volkswagen digitalizes sales – New era of car buying to start in 2020

Volkswagen is making its sales organization fit for the future. The brand is to fundamentally realign its sales model together with its dealers

Volkswagen is making its sales organization fit for the future. The brand is to fundamentally realign its sales model together with its dealers. The new sales model is to be launched in Europe in April 2020. Today in Berlin, Volkswagen and the European Dealer Council presented their vision for the future world of Volkswagen’s 5,400 dealers and service partners as well as their 54,000 employees in Europe. The objective is to provide seamless individual round-the-clock support for customers going far beyond vehicle sales on the basis of a unique Volkswagen customer ID. Each year, the Volkswagen brand intends to introduce about 5 million customers to the new world of mobility around the globe and to offer them individual services on the basis of their ID. The car buying experience itself will also change. On-line sales are to be massively expanded and direct sales are to become possible. Five new sales and service formats such as city showrooms or pop-up stores are to be added. At the same time, the sales organization is to become more flexible and efficient.

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