Ram Truck brand improves 30 percent from last year’s study, now ranks 9th in industry Industry average improves 5 percent
The Ram Truck brand is the most improved brand in the J.D. Power and Associates 2013 U.S. Vehicle Dependability StudySM (VDS).
The Ram Truck brand moved up 20 positions in the brand rankings compared to the 2012 VDS, with 30 percent fewer problems reported per 100 vehicles. VDS measures the problems experienced in the previous 12 months by original owners of three-year-old 2010 model year vehicles based on responses from more than 37,000 surveys, according to J.D. Power and Associates.
“When we redesigned the majority of the Ram lineup in 2009-2010, customers immediately took notice of the interior refinements and improved ride,” said Doug Betts, Senior Vice President – Quality, Chrysler Group. “After three years in service, owners are now experiencing the benefits of all the behind-the-scenes development we did, including enhanced durability testing and more stringent quality targets.
“The 2010 model year Ram Truck brand improvement bodes well for the Chrysler, Dodge and Jeep® brands in the coming years,” Betts added. “Many of the quality processes we initiated for the all-new Ram trucks were institutionalized across the board as we prepared to launch 16 new or improved products for the 2011 model year.”