General Motors Co. (NYSE: GM) has earned the highest customer loyalty among all automakers selling in the United States for the fourth year in a row, IHS Markit confirmed at the Automotive News World Congress held in conjunction with the North American International Auto Show.
IHS Markit, which is a leading source of global automotive industry information, analysis and insight, recognized GM’s success in retaining owners over repeat buying cycles.
Steve Hill, GM’s U.S. vice president of Sales, Service and Marketing, accepted the award on behalf of the company and its dealers.
“Such strong loyalty only comes when everyone keeps the customer at the center of everything we do, whether they are making, marketing, selling or servicing our vehicles,” Hill said.
GM also announced that more than one million Chevrolet, GMC, Buick and Cadillac drivers have signed up for My GM Rewards1, the automotive industry’s first comprehensive loyalty rewards program.
The program, launched in April of last year, allows customers to earn and redeem points on eligible new purchases including new vehicles, dealer services, accessories, and OnStar and connected services2. It’s also open to non-GM drivers who want to have their vehicles serviced at GM dealerships and make other purchases.
“My GM Rewards is our way of thanking loyal customers and making sure they have a great ownership experience, so they come back to Chevrolet, GMC, Buick and Cadillac dealers again and again,” said Hill. “The program has been a big hit since it was launched, and its growth has exceeded our expectations because the rewards are easy to earn and redeem on things that people really want and need.”
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