A new study from the Capgemini Research Institute has found that just 10% of major automotive companies are implementing artificial intelligence (AI) projects at scale, with many falling short of an opportunity that could increase operating profit by up to 16%. The research also shows that fewer automotive companies are implementing AI than was the case in 2017, despite the cost, quality and productivity advantages, many report it delivering.
The “” study surveyed 500 executives from large automotive companies in eight countries, building on a comparable study from 2017, to establish recent trends in AI investment and deployment. The research highlighted the following potential reasons for the modest progress in relation to AI implementation:
- The roadblocks to technology transformation are still significant, such as legacy IT systems, accuracy and data concerns, and lack of skills.
- The hype and high expectations that initially came with AI may have turned into a more measured and pragmatic view as companies are confronted with the reality of implementation.
Key findings include:
Scaling of AI has seen a slow growth: Since 2017, the number of automotive companies that have successfully scaled AI implementation has increased only marginally (from 7% to 10%). However, more significant was the increase in companies not using AI at all (from 26% to 39%). According to the report, just 26% of companies are now piloting AI projects (down from 41% in 2017). This is maybe due to companies finding it harder to realize a desired return on investment. The results also reveal a significant regional disparity, with 25% of US firms delivering AI at scale, compared to 9% in China (note, this is a significant increase from 5% to 9%), 8% in France, 5% in Italy and 2% in India.
Automotive organizations can drive significant reward from scaled AI: The modest progress in implementing AI projects at scale represents a major missed opportunity for the industry. Modelling in the report, based on one typical Top 50 Original Equipment Manufacturer (OEM), estimates that delivering AI at scale could achieve increases in operating profit ranging from 5% (or $232m) based on conservative estimates, to 16% (or $764m) in an optimistic scenario.
“With AI-empowered visual inspection we have sensibly reduced the ratio of false positives with respect to the previous systems,” said Demetrio Aiello, head of the AI & Robotics Labs at Continental. “I am very confident that if we can deploy AI to its fullest potential it would have an impact on performance equivalent to almost doubling our capacity today.”
AI is seen more as a job-creator than a job-replacer: The report showed that the industry has become more positive about AI’s job-creation potential – 100% of executives say that AI is creating new job roles, up from 84% in 2017.
Where AI is being deployed, it is achieving results: The survey found a consistent story of AI delivering benefits across every automotive business function. On average, it delivered a 16% increase in productivity across Research and Development (R&D), operational efficiency improvements of 15% in the supply chain and 16% in manufacturing/operations, reduced direct costs of 14% in customer experience and 17% in IT, and reduced time to market by 15% in R&D and 13% in marketing/sales.
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