Home > Author Archives: Xavier Boucherat (page 9)

Author Archives: Xavier Boucherat

Nissan TITAN targets younger buyers and injects levity into serious realm of truck advertising with ‘No Lazy Horses’ campaign

TITAN attracts a higher percentage of Millennial and Generation X buyers1, continues to target a different, younger buyer with a humorous, attention-grabbing approach New irreverent campaign introduces “lazy horses” to increase awareness of the new Nissan TITAN line of pickup trucks with younger truck customers, bucks traditional truck advertising tone ...

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Dacia teams up with Aardman

Dacia has teamed up with Oscar® winning studio Aardman for its latest video — Simple is Smart. The spot features an animated drive through a paper pop-up city to demonstrate the simplicity of the Dacia line-up. Shot in a single camera movement through CGI, it follows a car driving around ...

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Total enters the petroleum product retail sector in Mexico


Total has entered into an agreement with GASORED, a group of service station owners, to rebrand a network of around 250 service stations in and around Mexico City under the Total brand. Present in Mexico since 1982, Total is aiming to capitalize on the deregulation of the country’s fuel sales ...

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New S Appearance Package offers sporty look for 2018 Chrysler Pacifica

The award-winning Chrysler Pacifica is now available with a new attitude, courtesy of the S Appearance Package. With the S Appearance Package, the 2018 Pacifica gets a sporty look featuring black accents inside and out. Already the most awarded minivan of both 2016 and 2017, the Chrysler Pacifica’s available new look is ...

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GM advances self-driving vehicle deployment with acquisition of LIDAR developer

General Motors Co (NYSE: GM) announced today it acquired LIDAR technology company Strobe, Inc. As part of the deal, Strobe’s engineering talent joins GM’s Cruise Automation team to define and develop next-generation LIDAR solutions for self-driving vehicles. “Strobe’s LIDAR technology will significantly improve the cost and capabilities of our vehicles ...

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Meritor® Launches 79000 Axle for Transit Bus Segment

Meritor logo

Meritor, Inc. (NYSE: MTOR) announced today the launch of its next generation 79000 single-reduction drive axle for transit buses with a lifespan three times longer than previous offerings. It is available to OEMs in early 2018. “Our new 79000 axle was specifically developed and validated for the North America transit bus ...

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GILLIG and Cummins announce electrified power partnership at APTA

cummins logo

GILLIG LLC and Cummins Inc. (NYSE: CMI) announced today their electrified power partnership at the APTA public transportation show taking place in Atlanta. The technical collaboration work focuses on integrating and optimizing new battery electric technology from Cummins that will soon power GILLIG zero-emissions transit buses. The technical development agreement was announced by Derek Maunus, ...

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Schaeffler accelerates transformation

“Mobility for tomorrow” strategy confirmed; E-Mobility, Industry 4.0, and Digitalization as key opportunities for the future E-Mobility becomes separate business unit within the Automotive division; Industrial division to combine mechatronic activities and service business into organizational unit “Industry 4.0” Change to new powertrain technologies addressed proactively; meanwhile eight series contracts ...

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Precision, beauty and performance: The new Lotus Evora GT430

Following the successful introduction of the Lotus Evora 400 and Evora Sport 410 to global markets, Lotus has unveiled its most powerful road-going model ever – the Evora GT430. A beautiful and pure combination of elegance and power, Lotus has lavished attention on hand-crafted carbon-fibre components to endow this fully ...

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