The automotive C-suite challenge – think long-term, address the near-term

OEM execs must balance future mobility with immediate challenges including tariffs, regulations and government hostility. Is this the auto industry's most challenging time ever? By Martin Kahl

Every generation would say that its automotive industry was facing its most challenging time. But consider the challenges confronting the automotive industry of 2018: the introduction of WLTP, tariff and trade wars that could result in major manufacturing footprint and investment alterations, Brexit and NAFTA uncertainty, national and city government hostility, and even executive arrests….

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