Digital adoption in transport sector poses many challenges

The UK offers a useful case study for the digitisation of public transport, writes Megan Lampinen

Public transport has long been regarded as the backbone of the mobility ecosystem, but shifting consumer expectations are prompting fresh approaches. In today’s on-demand society, many people have become accustomed to accessing services almost immediately though digital platforms. Can the likes of city buses harness this shift in the way that Uber has?…

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