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Trump’s tweeting turns auto PR into an art form

Ford's big investment announcement for Michigan was more reminder than breaking news, and was followed closely by a hefty investment for Canada. By Megan Lampinen

With Donald Trump in office, the pressure is on for companies to invest locally, and the President is not shy about putting on a little pressure through social media. The automotive industry has already attracted much attention from the new President during his short time in office. However, Trump’s frequent tweets could be reshaping the timing and the substance of industry announcements….

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