Shop while you drive – convenience for customers, revenue for brands

GM owners will be able to order and pay for certain goods and services via their in-car dash while they drive, writes Megan Lampinen

Connected car technology offers OEMs the potential to explore new revenue streams, and General Motors thinks it’s found a promising one. With ‘Marketplace’, the company is launching the first in-car platform for on-demand reservations and purchases. …

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