As brands step up their service offerings for consumers, over-the-air (OTA) updates become a critical tool in relationship management as well as a pivotal selling point. Happy drivers make for loyal customers, and part of creating that satisfaction involves maintaining products. The easier this maintenance process is for consumers, the better….
Nowhere but up for over-the-air updates
OTA updates are revolutionising vehicle maintenance and customer relationships today but should only grow in importance with the arrival of autonomous fleets. Megan Lampinen investigates