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Growing OEM interest in Formula E underlines EV showcase potential

Win on Sunday, sell on Monday? The increasing number of vehicle manufacturers committing to Formula E suggests a strong link between EV racing and EV marketing. By Celeste Dooley

Formula E, the first completely electrified, single-seat racing competition, has gained much momentum since its forming in 2012, with a growing number of vehicle manufacturers expressing interest and committing resources and teams.

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