Ford Motor Company is working on a fresh strategy for India, a market it has yet to crack despite more than two decades of presence and investment of over US$2bn. Now the OEM has gone back to former partner and local heavyweight Mahindra & Mahindra to work on budget electric vehicles and SUVs….
Ford and Mahindra deepen collaboration
Ford taps into former Indian partner Mahindra & Mahindra for SUVs, EVs and more. By Radhe Shyam