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‘Own the experience, not the car’ – Audi’s solution to plummeting ownership levels

Michael Nash looks at the reasons behind Audi’s recent expansion of its ‘on demand’ car rental service

Rising urban populations and growth in the car-sharing and ride-hailing trends could be a source of serious headaches for OEMs. In a bid to react to the market trends, several are forming partnerships with mobility service companies, creating their own car-sharing companies or looking to provide rental services….

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