Markets don’t get much bigger than China, and OEMs have ambitions to match. While overall volumes continue to grow, trends such as powertrain electrification and alternative mobility are starting to reshape the vehicle parc. For Dongfeng Renault Automotive Company (DRAC), it’s time to refine its plan of attack….
Double the dealers, six times the volumes: Dongfeng Renault aims high
China can be a lucrative market if you play it just right. For Dongfeng Renault, the path to success includes a heavy focus on SUVs and EVs, and a healthy dose of synergies. By Megan Lampinen