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Connected cars, disconnected owners and the opportunity to engage drivers

Vehicle manufacturers are making cars packed with connectivity - but are these the features that customers want? And do customers even know they have these features? By Celeste Dooley

“Auto brands are struggling to sell connectivity benefits.” This is the claim of Guillaume Saint of Kantar TNS, who feels that not enough is being done to actively engage connected car owners with the advanced features of their vehicles….

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