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COMMENT: Three key challenges for auto sales in 2018

BY PAUL BLACK. Identifying challenges is one thing – identifying a strategy to overcome them is another, especially when there’s a theme common throughout. Developing that strategy must start now

By all accounts, the automotive industry is in rude health. A report from PwC revealed that worldwide sales were up nearly 5% last year, and that profit margins for suppliers and original equipment manufacturers (OEMs) hit decade-long highs.

Of course, it’s never quite that simple. Overarching business performance indicators offer a snapshot of the industry, but a snapshot is never the full picture. The industry is …

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