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China could cement status as EV leader in 2018

The world’s largest automotive market will continue to electrify over 2018, and foreign OEMs may have a harder challenge competing than previously expected, writes Markus Pfefferer, Managing Director – Asia Pacific at Ducker Worldwide

The 2017 Shanghai auto show might have produced some surprises for anyone still under the impression that the centre of the automotive industry lies in Detroit or Germany. China sold 28 million vehicles in 2016, 13.7% more than in 2015. The fastest growth rate in three years consolidated its status as the world’s largest vehicle market, and China’s auto show, held alternatively in Shanghai and Beijing, has become the most important event for the industry. What, then, does 2018 have in store?…

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